A potential client asking me whether she can be certain of getting clients after going through the Abundant Sales Coaching
guaranteeing result is not possible as I can’t do the work for you
but Certainty is 1 of the 3 pillars of the Abundant Sales Coaching — along with Clarity and Security
Certainty doesn’t mean guarantee
Certainty means mastery
there is difference between guarantee and mastery
guarantee is an assurance that is possible in done for you services, but not coaching where the goal is to teach you how to fish not giving the fish to you
mastery is the conviction, the confidence, the quality of being reliably true. When you master the replicable sales process, you can have the confidence of getting clients but you won’t have assurance from me because the responsibility is on you to make it happen
certainty is having no doubt, it is a state of confident and conviction
it is faith beyond doubt
when you have a sales process you can rely on, growing the business is beyond doubt…but all these come from mastery
and mastery comes from practice
Bruce Lee once said “I fear not a man who practised 10,000 kicks, but I fear the man who practised 1 kick 10,000 times”
practise the same thing again and again until you can do it with eyes closed
intentional practise so that you can do it in your sleep
repetition is the key
repetition + intentional practise = mastery = certainty (confidence, conviction, the quality of being reliably true)
when you have done 100 sales call, you become convicted to close on the call
when you have practised a certain way of generating leads 100 or even 1,000 times, guess what? you become so convicted that you can generate however number of leads you want whenever you want them
that’s mastery
that’s certainty
and it’s something that nobody can take away from you, nobody can copy that overnight and steal your business — that’s your unique competitive advantage
now you enter into the blue ocean and no longer have to cut price to sign on clients
that’s the mission of Abundant Sales Coaching — install certainty in your business
IG: @simplifiedbusinesscoach
